Case study-Jamie Thraves

• Director- Jamie thraves
• Made short films at university
• Used award winning short videos as a ' Calling card' to get a ' Foot on the door' with the video production company factory films
• Began by shooting three very low budget music videos- cost about £5,000

How the whole process works;

• A commissioner from a record label sends track to 5-10 directors
• The directors then each submit a treatment
• However, this stage is unpaid
• The director who as submitted the best treatment is then exmmissioned to make the video
• Only then is the director paid

As can be seen for many directors in the business it is a precausious existence where their livelihood is dependent on each commission. Jamie thraves submitted treatments for his two best known videos and each was accepted.

Jamie thraves came up with two well known music video ideas are ;

• Radiohead- Just. This video was made with a £100,000 budget and was shot in three days.

• Coldplay- The Scientist. This video was made with a budget of £200,000 and was shot in three days.

Most recent videos- Japanese popstars- Song for lisa

• Currently videos cost about £20,000
• Shooting time- 2days
• Jamie has used his music videos to get into film business
• He has so far shot three features; The low down, the cry of the owl, Treacle jr.

Jamie's tips on music videos

• Use the lyrics but try not to be too literal
• Most importantly- Go with the Emotion of the lyrics