Emil Nava Case Study

In lesson today, we went through Emil Nava's case study.

Case study2

• Began as a runner for film production companies
• Worked for Blink productions
• Now freelances for OB management
• After working as a runner graduated to assistant director where he would manage video shoots
• He signed to academy- who are the biggest music video production company
• Then worked for between the eyes and now worksmainly for pulse
• Has now begun to make adverts , which generally have a far higher budget and production values but which allow for less creative freedom. He decided to direct adverts like this (see below) simply because he wanted to enhance is career status and make people aware of the videos he directed.

At his busiest, Emil has made 24 music videos in one year.

When he began shooting videos for independent labels the budget would be as low as £5,000 - £10,000.

His most expensive video to date has been for the artist Jessie J and the budget for the film was £160,000.

Emil's first budget was for the band Kid British and their track Our House

• The budget for that music video was £20,000
• The location was set in Manchester
• The cast involved local people
• 1 day for the filming
• 2/3 days for the editing
• 10 days pre-planning
• demonstrates the very tight timescale involved.

OB Management work as agents for music videos directors and their aim is to simply;

• Nurture talent
• Work with production companies
• Work with record labels
• Match the right director to the right artists 

Some of the production companies that OB work with are :

• Pulse films
• Rocket
• Agile Films
• Friends
• Wonda 

Emil Nava's Videos

• Paloma Faith-30 minutes love affair
• Client sony- Director Emil Nava
• http://www.youtube.com/watch?v=O0O2DfNRxv4

• Paloma Faith- Picking up the pieces
• Client Sony- Director Emil Nava
• Cost- £80,000
• http://www.youtube.com/watch?v=Ijel4Vcqd9g

• Ed Sheeran- Lego House
• Client atlantic- Director Emil Nava
• http://www.youtube.com/watch?v=c4BLVznuWnU

• Jessie j- Do it like a Dude
• client sony- Director Emil Nava
• Cost-£25000
• http://www.youtube.com/watch?v=pOf3kYtwASo

• Rita Ora- RIP
• Client RocNation-  Director Emil Nava
• http://www.youtube.com/watch?v=L1l9WST5lXM

•  Ed Sheeran- You need me
• Client Atlantic- Director Emil Nava
• Cost- £35000
• http://www.youtube.com/watch?v=ZXvzzTICvJs

• Jessie j- Price Tag
• Client Island
• Director Emil Nava
• http://www.youtube.com/watch?v=qMxX-QOV9tI

Emil's Top Tip

• Use Extreme close up on faces wherever possible
• Do not shoot whole of video in medium shot/ long shot
• Example- Sinead O Connor- Nothing Compares to you