Proposal as to how to expand/broaden audience/increase sales

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.^[1] Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "song video", "song clip" or "film clip".

Looking at some of the most successful music videos, they all seem to be on all the available music videos players. The reason for this is because they reach out to a lot of places and it is easily available. Youtube has been one of the most successful place for a music video to be uploaded. At a time music videos were only available on music T.V. channels like, MTV. Nowadays, smart phones are present with youtube apps. This makes it more available to everyone as they are all online and can access it easily. To appeal to a variety of audiences you have to make t the music video available to every place that allows music videos to be seen.

Day3 of filming

Filming today was once again a success. We managed to get hold of the equipment needed and the room we wanted to use for our music video but however we ran out of time to do a lot of filming but however we got a bit done.

Shot list

Shot List
Scene	Shot Number	Description
1 1 2 2 3 3 4 5 5	1 2 1 2 1 2 1 1 2	The lead singer Michael holding the microphone and singing The band members are in action, playing their instrument and the lead singer is singing. close up of the instruments Close ups of instruments, Guitars, drums,guitar stick Background shots Close ups of the band members Close-ups of the guitarists Ground up shot of guitarist Shots of spotlight Shot of spotlight reflection on band members.

Contigency plan

Contingency Plan Name: Michael Matute, Simon Akinwunmi, Michael Mensah-Afram, Sofiyat Kasim Production:

Potential problems and how to overcome these problems: Potential problems and how to overcome these problems: There are a few problems we could face during the filming process of our music video, and explaining how we can overcome these issues. here are some of the problems we cold face: The room- The room we are planing on using to film is a also used for lessons, so we will be given set times to use this room as it may be needed for other things, so we need to make sure we film in time as the room is used on a schedule process.  We need to film our music video to a high standard however as soon as possible because if one of our team members become ill we may have to begin filming again using a new character for the position they previously had.  If we are filming outside scenes we need to make sure that we can try and get the same scenario each time, so if we film one day and it is sunny, we nee to make sure we film again on a day were it is sunny rather than raining as it may not look like the music video was filmed in the same day.  There are a few problems we could face during the filming process of our music video, and explaining how we can overcome these issues. here are some of the problems we cold face: The room- The room we are planing on using to film is a also used for lessons, so we will be given set times to use this room as it may be needed for other things, so we need to make sure we film in time as the room is used on a schedule process.  We need to film our music video to a high standard however as soon as possible because if one of our team members become ill we may have to begin filming again using a new character for the position they previously had.  If we are filming outside scenes we need to make sure that we can try and get the same scenario each time, so if we film one day and it is sunny, we nee to make sure we film again on a day were it is sunny rather than raining as it may not look like the music video was filmed in the same day.

Treatment

Treatment

Group Roles Cinematography: Michael Mensah-Afram, Sofiyat Kasim Mise-en-scene:  Michael Matute Sound: Simon Akinwunmi Editing: Michael Matute, Simon Akinwunmi

Title: Make you a saint Tag Line: Romance, Friendship, lying, Love, Confusion

Synopsis: The song is a about a boy who wants to express and show his true feelings for his girlfriend after finding out she has lied to him and is on a ‘date’ with another boy, he takes this personally leading him to thinking that his girlfriend maybe cheating on him however is he just jumping to conclusion.

Our main genre is Indie, which is the category the song we chose comes under and to make sure we keep a genre theme in our music videos our props and set need to be suitable to this. The props we shall use are: ·      Guitars ·      Drums ·      Flashing lights ·      Rough clothing

Risk Assessment sheet

Risk Assessment Sheet Title: Make you a saint Client: Writer: Producer: Director: Date: 28th November 12

Major Issues: Filming at: We would be filming at Robert clack music studio as our stage for the band Another place we would be filming at is at Michael mature house for the scene with the argument with the guy and his female.  A further location would be a café. This will be the scene when the guy sees his girl friend with another male. Solutions: There are particular things in which my group and I should take when going out to film. If we were going to film at the side of the road, a solution would be that we should not film on the road. Before using the café and filming, we would need to have permission.  We also need to make sure that the area is safe if it wasn’t we would make sure that we have contact to parents and on site services. Contacts: Simon Akinwunmi - 07983822407 Emergency services: On Site Services: Local Police: 999 Local Fire: 999 Local Hospital: 999

Analysis of audience research- Survey monkey analysis

From the above survey monkey research data, it shows that young people mostly watch their music videos on youtube.

The surtvey shows that a lot of young people watch music videos and most importantly enjoy the indie genre. This therefore shows us and reassures us that our music video is very likely to be successful in terms of our target audience.

Analysis of student digipak/ Magazine advert/video combination

Soon to be completed......

First day of filming

Our first day of filming went okay. although the original plan for the day was to start filming the actual scenes of the music video but however, due to the unavailability of certain members of the team as well as the location (media classroom) being occupied, we couldnt film the part of our video in which we originally planned to film. Therefore as  a group we decided to not sit back and we went out on the streets and filmed some scenery, which was of cars passing by. We filmed more than one take of the cars driving by in other for us to be able to choose the best cars/ shots in which we would like to include into the music video itself.
 After that bit of filming, we went back into the classroom and connected the HD camera into the pc and uploaded what we filmed onto final cut express. Then we cut out some irrelevant bits of the clip and saved the rest.

 

Brainstorm/ Rough ideas for music video

In lesson, we decide to brainstorm a few ideas of what we wanted in our music video and how it was going to take place.

Animatic of our music video

StoryBoard

Today we made the storyboard to our music video. The whole purpose of a storyboard is to basically outline the process of your music video and the events that are going to take place in the video. In general it makes it easier when filminbg the final piece as the group would know what they are filming each day and the the video is likely to run smoothly aqnd be a success when there is a plan behind it.

What Resources you will need( include Actors, Props, settings)

Mis-en-scene is a huge contribution as to what makes a good music video.  The props will also depend on the genre of a music video followed by the outfit and make up on the artists that are starring in the music video. Our music video is an indie genre and so therefore analysing and listening to our music thoroughly as enabled me to gather together some thought and ideas in terms of the props that would be required in my music vidieo,. While listening to the music, i was able to identify some instrumentals that would make the music video convincing.. The instruments used are guitars and drums and in indie genre, looking through a couple of music videos under this genre,i was able to see that their basic structure and props are the instruments; which is why in my grouo, will be using guitars and drums as our prop. We would also need to include a microphone or two for the lead singer and another band member if not, all of them. In terms of the costume, band members will be in the typical rock look of skinny jeans and and slim fitted blazers.

SONG lYRICS

Verse 1;

Every time that you're in reach

i slip up, and you slip away from me

theres a lesson here to teach

seem like you've always got something to say

Chorus;

with all i've done, you lied to me

count me from reality

won't you just let go cause i cant breathe

im gonna soon make you a saint,

'cause in my eyes its just too late

won't you just let go cause i cant breathe

Verse 2;

seems like we've been living lies

morning dreams just come and pass me by

wipe the mud from out my eyes

were still living in a compromise

so just stop complaining

i dont need to say

everything still changing coz you knew that anyway

you can do much better, and i can't do much worse

this lie isn't bad, this is my first

Audio clip of chosen

http://snd.sc/QudwdZ

Permission to use Music- Silent Sundays ' Are No More'

After sending off the request all we had to do was carrying on working and hoping to get a reply from them as soon as possible.

Email that was sent.

I was waiting on a reply for the Silent Sundays, i searched up their myspace page and i found out that the silent sundays 'are no more'. I tried contacting them and they did not reply so myself and the group  assumed it was ok for us to use their music.

Chosen Artist Profile ' Silent Sundays'

About
The artist chosen is made up of Dave O'Leary - Vocals/Rhythm Guitar
Tom Harris - Lead Guitar/ Backing Vocals
Chris Tracey - Bass Guitar
Lee Dainty - Drums & Percussion

The band formed in mid 2006 after trying many different line-ups until we found a comfortable line-up and an always positive atmosphere. 
We are a 4-Piece band, and have a wide variety in the styles of music that we play. We play a mixture of covers and originals which range between punk, rock and indie.With a Lead guitarist and Drummer into some of the more heavier genres, our music includes fast solos, fast rhythms, Strong and rhythmic drumming and some awesome fills. Also on the lighter side, the band has a bassist and rhythm guitarist into lighter, more indie style music, giving songs a nice melodic feeling with some chords new to the guitaring world, fast chord changes, funky bass riffs and clever chord structures. With Dave as our lead vocalist and Tray and Tom as back-up vocalists, our vocal range is almost endless, so we like to include clever and melodic vocal parts, with some strong vocal parts for all 3 of the vocalists. (http://www.unsigned.com/silentsundays)

Genre
Indie, Punk, Rock

Contact 
MSN: yecartsirhc@hotmail.co.uk
Website: www.myspace.com/silentsundays
http://www.unsigned.com/silentsundays

Asking for permission/ The main reason for choosing the song

Due to copyright law,in terms of getting music for our music video, as a group we had to seek permission from the artist of our choice and ask them if it was alright to use their music for our music video. We had a choice of either calling them or sending them an email. 

We decided to send them an email instead and this is what it basically said;


"We are A-Level students at Robert Clack School in East London, and we would like to request permission to use you music. The track we wish to use is Silent serenade. We would very much appreciate if you would give us the permission to do so as it is for our media project to create a music video from an artist and genre of your choice."

Thank you.

While looking through Unsigned.com, we came across this band called Silent Sundays and they seemed really interesting and suited our target audience. The song we choose was silent serenade and the reason for this
is is because the music was quite up beat and could really get an audience going. You can move and dance around to it which is good for our target audience because they are young adults who are civilised and enjoy listening to fresh, fun, and exciting music instead of the old dull boring ones. In addition to this, though we have some people that enjoy specific music genres such as hip hop, Rock, Rnb,Pop etc. But this specific song titled ' Silent serenade ' is so ongoing and enjoyable to listen to which is exactly why we chose it.

This is the email that was sent to the band "Silent Sundays" asking for permission to use their music

The Media Institution

Unsigned.com/ Newgrounds.com

Previously in one of my posts , i spoke about the importance of copyright products and how by law, its a must to seek permission to use copyright music from the artists. In return, this helped me todecide where i should get my music from. I decided to go with Indie genre of music because I feel it is one of the genres where you can create imagery to go along with the music. Two sites which I would be looking at would be:

http://www.unsigned.com/

http://www.newgrounds.com/audio/

Both these websites have variety which is good for browsing for the right and effective music to use. The sites both have split genres which makes it easy for me to navigate through the site. 

Target Audience Focus Group Video/ Vox pops

Like all good media our vox pops was staged in a classroom. The questions that were asked included;

• Do you watch music Videos?

• What is your favourite music video?

• What do you like about music videos?

• what makes a great music video?

• whee do you watch music videos?

After the filming was all done. As usual, we had to edit the clips in terms of getting it all in order and making sure that its structured really well and it looks slightly professional like the sample vox pops that was watched in lesson.

Below are some screenshots taken while we was editing the clips;

On the right handside, you can see one of the questions that was asked. We had to ensure it fitted in well. In other words, we needed to make sure that the person was responding to the right question.

After the whole editing process was finished , our vox pop was finally ready,

What is a Digipak?

Digipaks typically consist of a book-style paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Vox pops

"VOX POPS"

• populi (Latin)- voice of the people
• Usually the interviewees are shown in public places and are supposed to be giving spontaneous opinions in a chance encounter
• Vox pops are often used on news programmes to show ' Balance'.
• 'Opinions was divided on the streets'....

"VOX POPS"

• Each person is asked the same question, the aim is to get a variety of answers and opinions on any given subject
• Journalists are usually instructed to approach a wide range of people to get varied answers from different points of view

Examples>>>>

Like all good Media.....

• Our "Vox pops" will be "staged"
• Everyone needs to prepare to answer the following questions;
• Do you watch a music video?
• What is your favourite music video?
• What makes a great music video?
• Where do you watch Music videos?

After learning about what Vox pops is about in lesson, we then had to carry out a task which was to;

• Record your interviewer asking the questions straight into the camera and giving them a seductive look
• Record your interviewer asking the question at least one person while staring deep into their eyes
• Record at least 5 different people answering random questions. 

When we finish the interviews, we then had to;

• Edit the video
• In the editing process we had to make the vox pops brief and to the point
• Add a title at the beginning of the sequence
• Add captions identifying each participant- only use first names and possible age and occupation

Audience Research- Survey Monkey

We had to carry out an audience research by designing our own questionnaire on survey monkey. The survey basically included questions which explored the interest of different audiences in terms of the types of music videos they watch, if they do watch music videos at all, their favourite music video, etc. The whole point of this research was to enable myself and my group to understand and know peoples interest in terms of the genre of music most people prefer to listen to in order to come up with ideas for our music video, which would interest our audience. We didn't just give out questionnaires but however, we also carried out other interviews by actually taking a video of the whole process which are known as vox pops.

This is the questionnaire that was designed for our audience to fill out.

Emil Nava Case Study

In lesson today, we went through Emil Nava's case study.

Case study2

• Began as a runner for film production companies
• Worked for Blink productions
• Now freelances for OB management
• After working as a runner graduated to assistant director where he would manage video shoots
• He signed to academy- who are the biggest music video production company
• Then worked for between the eyes and now worksmainly for pulse
• Has now begun to make adverts , which generally have a far higher budget and production values but which allow for less creative freedom. He decided to direct adverts like this (see below) simply because he wanted to enhance is career status and make people aware of the videos he directed.

At his busiest, Emil has made 24 music videos in one year.

When he began shooting videos for independent labels the budget would be as low as £5,000 - £10,000.

His most expensive video to date has been for the artist Jessie J and the budget for the film was £160,000.

Emil's first budget was for the band Kid British and their track Our House

• The budget for that music video was £20,000
• The location was set in Manchester
• The cast involved local people
• 1 day for the filming
• 2/3 days for the editing
• 10 days pre-planning
• demonstrates the very tight timescale involved.

OB Management work as agents for music videos directors and their aim is to simply;

• Nurture talent
• Work with production companies
• Work with record labels
• Match the right director to the right artists 

Some of the production companies that OB work with are :

• Pulse films
• Rocket
• Agile Films
• Friends
• Wonda 

Emil Nava's Videos

• Paloma Faith-30 minutes love affair
• Client sony- Director Emil Nava
• http://www.youtube.com/watch?v=O0O2DfNRxv4

• Paloma Faith- Picking up the pieces
• Client Sony- Director Emil Nava
• Cost- £80,000
• http://www.youtube.com/watch?v=Ijel4Vcqd9g

• Ed Sheeran- Lego House
• Client atlantic- Director Emil Nava
• http://www.youtube.com/watch?v=c4BLVznuWnU

• Jessie j- Do it like a Dude
• client sony- Director Emil Nava
• Cost-£25000
• http://www.youtube.com/watch?v=pOf3kYtwASo

• Rita Ora- RIP
• Client RocNation-  Director Emil Nava
• http://www.youtube.com/watch?v=L1l9WST5lXM

•  Ed Sheeran- You need me
• Client Atlantic- Director Emil Nava
• Cost- £35000
• http://www.youtube.com/watch?v=ZXvzzTICvJs

• Jessie j- Price Tag
• Client Island
• Director Emil Nava
• http://www.youtube.com/watch?v=qMxX-QOV9tI

Emil's Top Tip

• Use Extreme close up on faces wherever possible
• Do not shoot whole of video in medium shot/ long shot
• Example- Sinead O Connor- Nothing Compares to you

Preliminary Vid Production phase/ Evaluation

Production phase-  During the preliminary task we have learnt a lot about filming . We have learnt about filming a variety of shots such as long shots and close/extreme close ups and their significance in a Music video. From experience we also learnt that its better to film away from the light or otherwise the footage taken would look blurry on camera. During this preliminary, it was the first time as a group to use an HD camera so we had to be given brief instructions before using it. As we went off to carry out the task. The most difficult bit was trying to learn the verse few verses of the lyrics as well as trying to lip sync to the music as it was playing in the background. However it was harder than expected and we didnt quite get it right in the first feww takes but after several takes, the result was decent and with learnt a lot through the process in which we could hang onto and use as a guidance for our original music video.

After the whole filming process we had to edit the footage and while editing we had to make sure that we had an mp3 copy of the music we lip syched to  and then put it up on the timeline ready to edit with but at the same time we had to ensure that it was padlocked so that when editing we wouldnt accidently mess the sound around. Inconclusion, i believe that the preliminary task was not only successful but however it was also very valuable as it made the group realise a lot of things in which we could learn from and watchout for on our final music video. The preliminary task also made us realise the standard thats expected on the final piece and that a lot effort will have to be put in. Most importantly, for next time i and the group have learnt that its really important to look up at the camera instead of looking down at the camera when singing. We have also learnt that as an artist and depending on your genre of music you have to be enthusiastic/ go with the mood of your lyrics in order for the music video to be successful and for the audience to enjoy it and be able to relate to it.
 

Key music video conventions

http://www.slideshare.net/sofiyat1/key-music-video-conventions-14699004